So go ahead, include social proof on your landing page. This could be testimonials, reviews, or partner logos. Social proof builds credibility with your audience and gets ‘em to convert faster. The best B2B landing page examples in 2023 ActiveCampaign Thinkific Yelp Chargebee HubSpot Salesforce Impraise Reachdesk Outback Team Building & Training Zoho Divante Resource Guru TeamSupport Slack Intercom Blink GCC Facilities Management Salesflare Singular Vivonet Kiosk allWomen Raise Craze Unbounce 1.
ActiveCampaign Landing page example from ActiveCampaign. Click to see Denmark WhatsApp Number Data the whole thing. Best practice to steal: Solve the problem your visitors care about most When someone clicks through to your landing page, you usually have less than 15 seconds to capture their attention and show ‘em that they’re in the right place. This is especially true in the B2B world because decision-makers are trying to solve a specific business problem. Take this example from ActiveCampaign.
They aren’t just targeting visitors who are searching for any old email marketing platform. They’re targeting visitors who care deeply about personalization and segmentation. If this is you, then you’ll breathe a sigh of relief when you read the headline of the page: “Put the right emails in front of the right people.” Notice how the focus of the headline isn’t on the platform or any specific features that ActiveCampaign has to offer. It’s focused on the visitor and the goal they’re trying to accomplish.
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